Activation guide

Your code, redeemed
where it belongs.

Every product we sell is a code that you redeem yourself on the platform it belongs to. This page explains how to do that, what a region restriction really means, and what to do if a code is rejected. If a product page has its own How to activate tab, follow that first — it is written for that exact item.

Before you redeem
1Redeem on the right platform. A code is issued for one platform only and cannot be moved to another.
2Check the region. If the product was not marked Global, the code expects an account registered in the matching region.
3Copy, do not retype. Most failed activations are a typo. Copy the whole code, including dashes, and paste it.
4Activation is final. Once a code has been accepted by a platform it is tied to that account and cannot be returned or moved.

Pick your platform

Menu names differ slightly between client versions and consoles. On every platform you are looking for the same thing: an option called Redeem, Redeem code or Activate, usually in your account menu or in the platform’s store.

Steam

Region as listed
  1. 1
    Sign in to the Steam desktop app with the account you want to own the game.
  2. 2
    Open the Games menu and choose the option to activate a product on Steam. The same thing is available in your account on the Steam website at store.steampowered.com/account/registerkey.
  3. 3
    Accept the subscriber agreement, paste the code and confirm.
  4. 4
    The title appears in your library and can be installed.
Steam is by far the largest part of our catalogue, so if a product page does not name a platform explicitly, check the title — it usually says “Steam Key”.

What a region restriction means

Every product page shows a region. Read the region line on the product page before buying, and if you are unsure, ask us before you order rather than after you redeem — a code that has been rejected for the wrong region usually cannot be exchanged.

Global

Global means the code has no geographic restriction.

✓ Anywhere
Europe · United States · Turkey…

Anything else — Europe, United States, Turkey, Argentina and so on — means the code is expected to be redeemed on an account registered in that region, and the platform may refuse it otherwise.

✓ Inside the regionEverywhere else
Europe Restricted

Some products are labelled as restricted the other way round, for example “Europe Restricted”, meaning the code works everywhere except the listed area.

✓ Rest of the worldEurope

If the code is rejected

Work through these in order before contacting us; it saves a round trip.

Check first

Usually a typo, or the wrong platform

Re-copy and paste the whole code. Check you are on the right platform — Steam codes and Ubisoft codes look similar but are not interchangeable.

Still not working?

Write to us through the Contact page and include the order number, the platform, the exact error message and a screenshot of it. A screenshot of the platform’s own error is the single most useful thing you can send, because it tells us whether the code was rejected, already used or blocked by region.

See also: How to Buy, Shipping & Delivery and the FAQ.

Contact supportFAQ